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CONSULTANCY

Struggling to achieve your strategic goals?

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Engage us to review your sales and marketing approach, applying our sales and marketing experience from a wide variety of technology and service businesses at both start up and corporate levels to help you address problems and improve your performance.

 

We focus on practical steps rather than theoretical reports enabling you to improve your business while we support you to implement our recommendations.

 

Particular areas of expertise include:

 

Marketing

  • Goals versus outcomes

  • Spend and strategy

  • Sector focus

  • Messaging

  • Lead Generation activity

  • Lead nurturing programs

  • Pricing

  • Competitor comparison

  • Communication strategy

    • Prospects, press, customers, social media, events

 

 

 

Sales

  • Sales Process

  • Lead generation

  • Structuring CRM usage

  • Territory targeting & management

  • Product knowledge &presentations

  • ROI calculations

  • Negotiation skills

  • Implementing improved sales forecasting and activity monitoring

  • Implementation of cold calling plans

  • Implementing professional pipeline management including deal reviews, QBRs, forecasting

  • Coaching on sales negotiation

  • Coaching on calling & email messaging

  • Coaching on product presentations & demonstrations

  • Developing partner strategy

I had the opportunity to work with Jackie as she led the Sophos UK Sales Corporate team. I found Jackie very knowledgeable of the market and how to sell our products in that competitive space. Jackie is an excellent leader able to rally her team to deliver on target results even in tough economic times. 
Jackie and I worked well together ensuring my support team was there to help as part of Jackie's extended virtual team. That partnership exemplifies Jackie's customer focus and ability to deliver great value and service to her customers. I'm happy to recommend Jackie!

Jay Armstrong, Director Customer Service management

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